About
• ‏‏‎ ‎Personal project (development stage, undisclosed)
• ‏‏‎ ‎Fractional CMO for Costlocker
• ‏‏‎ Mentoring calls on GrowthMentor
• ‏‏‎ ‎Open to new B2B SaaS clients
Table of Contents
Me, Experience, Testimonials, Clients, Expertise, Beliefs, Approach, Values, Personal Life
Me
Hello there! I am a visual thinker at heart, so here is a pictorial representation of who I am.
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Experience
I've had a varied career, working as a freelancer and in full-time roles. My journey in SaaS has seen me in companies of all sizes, from those with 5 employees to large ones with 500. I also had the experience of running my own agency and went through an acquisition.
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Testimonials
I've had the privilege of collaborating with a multitude of founders and marketers. You can explore their insights about our work together on LinkedIn or GrowthMentor.
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Clients
Including my consulting and mentoring roles, I've engaged with an even broader spectrum of industries and companies. I'm grateful to connect with so many fascinating founders.
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Expertise
I am a B2B SaaS all-rounder, with focus on growth, product marketing, and positioning.
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Beliefs
Customer-centricity is often talked about but rarely executed well. I've worked on products oriented around customer feedback and studied the area deeply. To understand the vital role of strategy, I recommend my article about the four fits.
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Approach
Guesswork doesn't have a place in my methodology. I firmly believe that marketing should be data and customer feedback driven, and fit within a well-planned strategy.
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Values
If you're considering working with me, here's a glimpse into my preferences and values.
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Personal Life
I'm pretty much a nerd at heart, always jumping from one curiosity to another. One day I'm deep into existentialist books, and the next, I'm geeking out over tech or startups. My hobbies? They're a mix of gaming, motorbike rides, and the occasional karaoke night. Oh, and I've dabbled in filmmaking, been a cocktail whiz, and a nutrition science buff, among countless other interests. Always learning, always exploring!
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Stay in Touch
Follow me on LinkedIn or subscribe to my newsletter (only a couple emails per year max).