About
• ‏‏‎ ‎Personal project (development stage, undisclosed)
• ‏‏‎ ‎Fractional CMO for Costlocker
• ‏‏‎ Mentoring calls on GrowthMentor
• ‏‏‎ ‎Open to new B2B SaaS clients
Table of Contents
Me, Experience, Testimonials, Clients, Expertise, Beliefs, Approach, Values, Personal Life
Me
Hello there! I am a visual thinker at heart, so here is a pictorial representation of who I am.
Experience
I've had a varied career, working as a freelancer and in full-time roles. My journey in SaaS has seen me in companies of all sizes, from those with 5 employees to large ones with 500. I also had the experience of running my own agency and went through an acquisition.
Testimonials
I've had the privilege of collaborating with a multitude of founders and marketers. You can explore their insights about our work together on LinkedIn or GrowthMentor.
Clients
Including my consulting and mentoring roles, I've engaged with an even broader spectrum of industries and companies. I'm grateful to connect with so many fascinating founders.
Expertise
I am a B2B SaaS all-rounder, with focus on growth, product marketing, and positioning.
Beliefs
Customer-centricity is often talked about but rarely executed well. I've worked on products oriented around customer feedback and studied the area deeply. To understand the vital role of strategy, I recommend my article about the four fits.
Approach
Guesswork doesn't have a place in my methodology. I firmly believe that marketing should be data and customer feedback driven, and fit within a well-planned strategy.
Values
If you're considering working with me, here's a glimpse into my preferences and values.
Personal Life
I'm pretty much a nerd at heart, always jumping from one curiosity to another. One day I'm deep into existentialist books, and the next, I'm geeking out over tech or startups. My hobbies? They're a mix of gaming, motorbike rides, and the occasional karaoke night. Oh, and I've dabbled in filmmaking, been a cocktail whiz, and a nutrition science buff, among countless other interests. Always learning, always exploring!
Stay in Touch
Follow me on LinkedIn or subscribe to my newsletter (only a couple emails per year max).